Our reason to exist & your reason to believe:
What makes us distinctive, unites us together
We live by our truths. The principles that guide us, the purpose that drives us. Our brand is an
expression of the very heart of our business. The ethos and beliefs. The why & the how.
This is our North Star. It leads us to where next.
Guiding Principles
Four brand truths at the heart of Flair
Making change possible, with practical answers, to the hardest questions
Technology for parity
In a world where racial equity has become inextricably linked to the opaque, corporate rhetoric of diversity & inclusion, Flair offers a tangible solution that propels an organisation to action. Where good intentions are paralysed by the scale of change, we help businesses fight the fires of racial inequity, with insight, structure and direction.
It takes vision to change minds.
It takes focus to change the world.
The belief to keep fighting. The energy to keep moving. The ideas that change minds.
A movement needs momentum
Racial equity shouldn’t be tied to a rolling news cycle. This conversation isn’t seasonal, it doesn’t change with the weather. This is a fight worth having, a fight we have to win. But victory will be found in the miles we’re yet to walk To keep people on the journey, we need to engage with, and spark, meaningful conversations. Giving guidance and support to DE&I initiatives, whilst offering the focus and acuity to drive racial equity.
It’s not about winning an argument.
It’s about winning hearts & minds.
Where strong words have failed. Hard numbers can succeed.
Who knew data analytics could change the world?
We help organisations understand their people; their shared experiences brought to life through data, human truths revealed by numbers. So we can give objective answers to emotive questions. By removing doubt, we break down the barriers to progress. By enabling a culture of continuous learning - underpinned by tangible evidence - we pave the way for radical change and racial equity.
If you’re looking for truth, numbers don’t lie.
We harness technology, to free us all.
The right data changes everything
We’re a technology company that reveals human experience & behaviour. Experts in analytics, shaping a better world. We believe in the power of racial equity to create a fairer society, and together, we design and build the potential for meaningful, lasting change.
Quiet revolutionaries, calm but relentless; passion brought us here.
Together will take us further.